Tend
Skin Ingredients:
Isopropyl Alcohol, Water (Reverse Osmosis), Propylene
Glycol, Acetylsalicylic Acid, Glycerin, Cyclomethicone
Tend
Skin®
Lotion is the only product of its kind in the world.
Nine years experience with the product has yielded
this fact.
SURVEY
From
1990 to 1993, questionnaires were sent to all product
users. A compilation of competitive products was
assembled from the returned questionnaires. In addition,
further data was gathered through conversation,
with customers. Many of these customers were not
local, but lived in various parts of the country
a good distance from Ft. Lauderdale, Florida, our
home base.
A
breakdown of respondents from questionnaires received
as of February, 1993 is as follows:
Total
questionnaires mailed with product: approx. 350
Total questionnaires returned: 74
Response rate: 21%
Number
of States represented (U.S.): 15
Outside
of U.S.: Bahamas: 1 response
FINDINGS
1._
Tend Skin® Lotion is the only product available
for razor bumps that really works.
2._
Tend Skin® Lotion is the only product available
anywhere specifically for ingrown hair problems.
Not a single competitive product exists!
3._
Tend Skin® Lotion is the only product that will
solve these problems for men and women of all races.
It does not discriminate!
4._
Tend Skin® Lotion is the only product on the
market of it's kind that was discovered accidentally.
No one went to a chemist and said, "Make a
product for razor bumps and ingrown hairs."
5._
Tend Skin® Lotion is the only product whose
many uses were discovered, not by the inventor,
but by the customers who used it and reported their
findings.
6._
Tend Skin® Lotion, unlike other products, does
not have any adverse effects, when used as directed.
7._
Tend Skin® Lotion is the only product that can
be applied with no mixing, no pre-cleansing or scrubbing,
and no waiting weeks for it to work. Tend Skin®
Lotion starts working immediately. You can feel
it. These facts were also learned through customer
use and feedback.
Competitive
products
(derived
from questionnaires, phone calls, conversations,
and visiting product supply outlets)
Competitive
products fall under several categories:
1._
Products for Ingrown Hairs found on the market:
NONE
2._
Products for Razor Bumps:
a. _Depilatories (Magic Shave, Royal Crown, Palmer's
No Blade, SQ Razorless, etc.)
-Action: Chemically dissolve hair so shaving is
unneccessary. Products contain "lye" like
chemical.
Very irritating to skin, can cause burns.
b.
_Non-Depilatory Lotions and Salves (Bumphree. Bump
Stopper, Ty Spears #9, etc.)
Actons: Antibacterial, skin cleansing, pore cleansing,
conditioning, moisturizing
c.
_Glycolic Acid Derivatives (Clear Beard, M.D. Formulations,
Black Opal, etc.)
Actions: Exfoliation, anti-inflammatory, "skin
smoothing", reduces oiliness
d.
_"System" Approaches
(The Moore Technique, and others)
Approaches: _Some estheticians use sudsing antibacterial
soaps and shaving.
Techniques:
_Dr. Moore uses four steps: Lift hairs, moisturize,
shave, aftershave cream.
Prescription
Medications (Antiobiotics, Retin-A, Cortisone type
drugs)
Actions: _Work by antibacterial action, strong exfoliant
activity or powerful anti-inflammatory action.
None can be used long term due to side effects.
f.
_Salicylic Acid Products (BG 93 Razor Bump Fighter)
Actions: Exfoliant, used in wart removing products.
Can cause burning and scarring of skin
g.
_Mechanical Devices (Norelco Black Pro Electric
Razor, PFB Bump Fighter, etc.)
Actions: Attempt to permit regular shaving by skipping
over the razor bumps.
3.
_Products for Razor Burn (For men and women)
- This family of products includes:
a. _Friction reducing shave creams or gels (Edge
Shave Gel, etc.)
b. _After shave products
1. _Post Shave Healer (Clinique)
2. _Immediate Razor Burn Soother (Lancome)
3. _Everafter After Shave Conditioner (Avon)
4. _Razor Burn Relief (Aramis)
5. _Nu-Skin Enhancer (Nu-Skin)
6. _Noxema (Cheeseborough-Ponds)
7. _There are many more examples
Note
that Non-Depilatory Lotions, Salves, and Prescription
products include:
1. _Cleansers
2. _Antibacterial Agents
3. _Friction Reducers (when shaving with a blade
i.e. Edge Shave Gel)
4. _Exfoliants (cause sluffing of surface skin,
i.e. Gycolic Acids, Retin A, etc.)
5. _Conditioners
To
recap, Tend Skin® Lotion is the only product
in the world, as claimed by our customers, that
solves the problems of razor bumps for men, ingrown
hair problems for men and women, and a host of other
problems.
